Music BC's How-To Series Presents:
HOW TO MAKE FANS NOT JUST LIKESSunday January 25th, 20141:00-4:00PM
VSO School of Music – Pyatt Hall
843 Seymour St, Vancouver
Are you connecting with your audience or are you just yelling at them? This session will explore how artists can use social media to define their brand and create genuine moments with fans. Forget simply pushing out a message and hoping that it gains traction! We'll dig into how to cultivate relationships and a develop a committed fan base via the latest and most relevant platforms.
Felix Cartal | Artist
Sari Delmar | Audio Blood
Eric Alper | eOne Music Canada
Chantel Chapman | Holler for your DollarModerated by: Brian Thompson | Thorny Bleeder/Zen ThinkingFree for current members, $25 for the publicRSVP to guarantee your spot:email@example.com
Vancouver native Felix Cartal has come a long way in the last few years. A relentless touring schedule and tireless work ethic have led to his continued rise as one of dance music's premier producers. Never content to reproduce the same sound, his artistic evolution has resulted in a unique style defined by memorable melodies, beautiful vocals, and driving bass. The JUNO nominated artist has performed on the stages of Tomorrowland, EDC, Electric Zoo, and Squamish, as well as clubs around the world.
Sari founded AB at the age of 18 six years ago. Before AB came in to fruition, she worked for some labels (Wind-Up Records Canada, Nevado Records), a PR company (Rebel Music), a merch company, travelled North America in a tour van, and did freelance writing for a number of top music publications. Now Sari’s time is spent on handling business development and strategic partnerships for the company and travelling the world. Sari has been invited to speak at international conferences, sit on the Toronto Music Advisory Council and the Toronto Austin Alliance Council, and in 2014 was awarded with an International Women Achievers’ Award in the Entertainment category. Her blog is a hotbed for emerging artist and entrepreneur advice. A huge fan of adorable cats, great books, pop punk, and chasing your passions, Sari leads Team AB with an intense-as-hell work ethic and ever-evolving vision for the future.
Twitter: @audiobloodmedia/@saridelmarFacebook: audiobloodonline
Eric Alper is the Director of Media Relations for eOne Music Canada, and the host of SiriusXM’s @ThatEricAlper show. He’s also CTV's music correspondent and a regular contributor to CBC Radio, Country 92.9 in Chatham-Kent, DAWG FM in Ottawa, and CJBK AM in London among others. He has been named to Billboard Magazine, Paste Magazine and The National Post's best on social media. With over 475,000 followers on Twitter and over 25,000 fans on Facebook while behind the board atwww.ThatEricAlper.com , which now receives over 125,000 hits a week, he is one of the country's authority on music. Through eOne, he’s handled the PR for such artists as Bob Geldof, Randy Bachman, The Cult, Ringo Starr, Slash, The Wiggles, Bush, Steve Earle, Snoop Dogg, The Smashing Pumpkins, Ray Charles, Sinead O'Connor, Sesame Street among hundreds of others over his 20 years in the music industry.
With an eye for building brand images and tailoring communications across digital platfroms, Chantel Chapman has been running her own boutique content marketing firm, Holler for Your Dollar Marketing, for the past two years. Working with both local businesses in Vancouver as well as National brands like Mogo, Chantel utilizes her content marketing expertise to establish and maintain brand images while building and interacting with business audiences.
Whether engaging in collaborative work with social influencers and highly recognized bloggers, or developing a series of interviews with industry professionals, Chantel’s boutique firm never forgets about the importance of creativity along with accuracy and professionalism. Chantel’s marketing abilities also assist her in her financial consulting business, where she successfully teaches otherwise hard-to-understand financial literacy courses in a fun and digestible manner.
Twitter: @chantelchapmanFacebook: HollerForYourDollar
Brian Thompson is a poet, writer, speaker and consultant who has spent most of the last decade building a successful do-it-yourself creative career for himself.
He started and ran his own record label, managed numerous artists, taught music marketing at Nimbus School of Recording and Langara College, has spoken at many industry conferences, and has published over 800 podcasts on digital strategy, branding, social media, and DIY motivation.
Brian shares his hands-on knowledge by coaching artists how to follow their creative passions, find their online audience, and succeed in their own authentic, independent careers.
Brian is on Music BC’s Board of Directors, is a faculty member for The Peak Performance Project Bootcamp, and is a respected music industry blogger. He's the guy behind Thorny Bleeder, The DIY Daily Newsletter & Podcast, The Music Biz Weekly, and The Rock Star Branding Podcast.
Brian’s currently writing a book called to Sparks to Awaken and is sharing his poetic journey on the new Zen Thinking website.