Music BC’s How-To Series Presents: Modern Media – VANCOUVER

by   on April 22, 2016

Sunday, May 1st 1pm -4pm (Networking Mingler to Follow) VSO School of Music, 843 Seymour st. Vancouver $25 | FREE for Members Panelists include: Rey Roldan | Founder Reybee Inc. (NYC) Andrew Huculiak | Amazing Factory & We Are The City Chantel Chapman | Holler for your Dollar Jeff Ojeda | CEO Harmonic Concepts Moderated by : Jordan Carriere | Nimbus School of Recording Arts & Media With online media pumping out information at a rapid rate, it's hard to cut through the noise and get your music into the ears of future fans. The focus of this panel will be analyzing what current forms of media are most effective for marketing acts. Looking at various demographics and how they interact with different mediums, we'll explore how you can maximize your marketing dollars and think outside the box to make the biggest impact. Please RSVP directly to * Please note if you are interested in the Vancouver or Kelowna Panel. Vancouver, Logo bar We acknowledge the financial support of FACTOR, the Government of Canada and of Canada’s Private radio broadcasters. Nous reconnaissons l’appui financier de FACTOR, du government du Canada, et des radio diffuseurs privés du Canada.  

Rey Roldan

rey-border-300x300WEB | TWEET | LIKE | GRAM Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for over two decades. He’s also the founder of Reybee, Inc. (est. 2004). Unlike most industry folks, he spent the early part of his career as a nationally published journalist, researching and understanding the ins and outs of the media to aid him when he entered the other side of the music business. In doing so, he has created a strategy that doesn’t operate like a factory, churning out cookie cutter press campaigns. Instead he drives his projects forward and sideways, exploring different angles and directions in which only someone with a journalistic mind would uncover. His deep immersion in his clients’ creative world as well as the personal side they wish to divulge enables him to view music not as a limited and contained genre, but as a work of art that’s open to interpretation. This ability has enabled him to handle all genres of music, including the publicity campaigns for artists like Britney Spears, Brooks & Dunn, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hootie & the Blowfish, Squirrel Nut Zippers, Hanson, Dresden Dolls, Charlotte Church, A Tribe Called Quest, Yo Yo Ma, Supergrass, Turbonegro, and so many more… He has also spearheaded the PR for the soundtracks to Bridget Jones’ Diary, Grammy winner Crouching Tiger, Hidden Dragon, and worked on the campaign for Grammy winner O Brother Where Art Thou? It is with this creative spirit that he has also helped with the creation of labels as diverse as Lost Highway for IDJ, Jive Electro for Zomba, and Planet Dog for Mammoth. He may have been in in business for over twenty years, but he still looks like a chump.

Chantel Chapman

Chantel Photo copy


With an eye for building brand images and tailoring communications across digital platfroms, Chantel Chapman has been running her own boutique content marketing firm, Holler for Your Dollar Marketing, for the past two years. Working with both local businesses in Vancouver as well as National brands like Mogo, Chantel utilizes her content marketing expertise to establish and maintain brand images while building and interacting with business audiences. Whether engaging in collaborative work with social influencers and highly recognized bloggers, or developing a series of interviews with industry professionals, Chantel’s boutique firm never forgets about the importance of creativity along with accuracy and professionalism. Chantel’s marketing abilities also assist her in her financial consulting business, where she successfully teaches otherwise hard-to-understand financial literacy courses in a fun and digestible manner.

Andrew Huculiak



Andrew Huculiak is a musician, filmmaker, and questioner. He grew up in Kelowna then relocated to Vancouver, focusing his efforts as a member of the experimental pop group We Are The City and as a co-founder of the Vancouver video house Amazing Factory Productions. Amazing Factory has carved a living out largely by creating music videos with Canadian musicians like Dan Mangan, Said The Whale, Yukon Blonde, Hannah Georgas and more.

In 2013, We Are The City released their sophomore album Violent and, along with it, a feature length film of the same name that was shot in Norway and mostly in Norwegian. The film, which Andrew directed, went on to win 15 awards both nationally and internationally, including Best Canadian Feature Film at VIFF, Best Motion Picture at the Leo Awards, and the Special Prize of the Jury at the Festival du Premier Film in Annonay, France.

This last year saw the release of Above Club, an album by We Are The City. Toying with the precarious balance between effective marketing and artistic satisfaction, the band tested the boundaries of social media. During an interview with national CBC Radio show, ‘q’ the band revealed that most of their album promotion and in fact, the making of their latest record, had been a complete and elaborately orchestrated social media marketing test and, quite bluntly, a lie.

In a digital age where bands are constantly interacting with fans and on their social channels for the sake of promotion, Andrew’s inquisitive approach has resulted in successes and many failures. But one constant remains — it’s never boring.

Jeff Ojeda

Jeff Ojeda


Jeff Ojeda was born with an intrinsic passion for music & art. Early 2009, he started working with a local band as their guitar tech. He managed to travel with Canadian pop acts: Marianas Trench, Faber Drive, Stereos, Ten Second Epic & more. After learning about life on the road, he went back to Vancouver to focus on his budding design business, Harmonic Concepts, while interning at Chief Music Management (Florida-Georgia Line, Dallas Smith, Chris Lane). In 2011, Jeff met Kyle & Shade McKearney of the new Canadian band, The New Electric. He helped bring the band down to LA to work with producer, Brian Howes (Hedley, Simple Plan, Hinder), then signed a co-management deal with Chief Music Management, brought The Feldman Agency & Strut Publicity on board, and started creating The New Electric's brand & marketing plans. He also secured a publishing deal with Hyvetown Music, endorsements & other opportunities. The band's debut single "Life's What You Make It" has peaks at 17-Hot AC / 26-CHR / 21-AC and their second single “Inside Out” is being incredibly well received all around. Jeff also manages Vancouver rock band, Pigeon Park There is no denying Jeff’s passion for music, business & digital design. 

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