Your music is your business. And if you want your business to succeed, you're going to need a plan! Marketing plans are often required for any kind of grant application, but they're also a useful tool to have and work from when planning the release of a new album, tour, video or other creative endeavor.
Below are some marketing plan templates to use as a reference.
Some things to keep in mind:
- Consider the purpose of your plan.
For example, applying for tour funding versus applying for an album grant will focus on different issues and strategies.
- Tailor the plan to fit your own reality
. If not all the suggested headings are applicable to you, then adjust them accordingly.
- Be realistic.
Setting goals is great, but make them goals that are realistic for your genre, your reach, your team, etc. This is one way for readers to know that you have a clear understanding of the industry and your role within it.
- Be specific.
Instead of saying general comments like "we will service the album to local press", list some of the specific press outlets, so that both you and the reader know that you understand your demographic and how to reach them.
- Be honest
. Don't list team members that aren't confirmed, or accomplishments that are exaggerated. You never know who may be reading, and may catch you in that fib!
Good luck, and remember that you can always call the Music BC office with any questions about preparing a marketing plan or grant application!