Events, NEWS

The Summit at Pemberton Music Festival: Making a Scene – The Live Music Industry on Trial

by   on July 11, 2016


July 13th, 2016  The Squamish Lil’wat Cultural Centre, Whistler BC

As underground music subcultures have moved out of the vinyl shops, cafes, and trendy weekly magazines and exclusively onto the internet, this feeling of “what happens online is forgettable and shallow” has seeped into how we truly value music. You see a festival announcement on your Facebook so you stream a tune from a headliner. Then you buy a ticket. You haven’t left your seat. Without the community culture, how do you create a life time consumer? How does the artist or the festival then become a legacy organization? How do you create a revered career? These questions are all the more reason intimate, provocative music venues run by empathetic entrepreneurs are important now—they’re the last stronghold of the “real life” music subcultures we have left. 

Our Summit this year “The Live Music Industry on Trial” will eliminate stereotypes in the live music sector in BC and illuminate the need for public funding to be spent in the live sector. Namely in venues, art spaces, and festivals. 

This is the 3rd year of the Summit at Pemberton Music Festival. And the 3rd instalment of the “Making a Scene” series (inspired by the chapter in the David Byrne book, How Music Works). 

Presented in partnership with Music BC, this year we host 11 influential industry people representing New York, Boston, Seattle, Toronto, Calgary, Victoria, Vancouver, San Francisco, Winnipeg and Los Angeles. 

Thanks to our sponsors: Pemberton Music Festival, Music BC, Creative BC, FACTOR, Molson, Air Miles & Ticketfly


Frankie-1 FRANKIE is a Vancouver based four-piece playing dream-rock, blending ethereal tones and haunting harmonies to create their own distinctive style of music. They are often described as a combination of Fleetwood Mac, The Fleet Foxes, and First Aid Kit.


Lauren Beck: Associate Music Editor | Director of Music Programming - Northside Festival, Brooklyn

Lauren is the Director of Music Programming at Northside Festival in Brooklyn, booking and (with her team of two) overseeing curation of over 400 artists performing across a constellation of venues and outdoor spaces in Williamsburg/Bushwick over four days every June. The event was birthed eight years ago from free arts-and-culture publication The L Magazine, where Lauren cut her teeth as an assistant and associate music editor (but first, always, an intern). Northside Festival is the keystone event of Northside Media Group, a Brooklyn-based media and events company responsible for Brooklyn Magazine (where Lauren still dabbles in editorial during the festival off-season), multi-city food fest Taste Talks, outdoor film-and-music series SummerScreen and more.

Rob Thomas: Regional VP of AEGLive / Seattle 

Rob Thomas is the Vice President AEGLive Pacific Northwest Owner, Pragmatic Management. His music career began in Boulder, Colorado - starting on Fox Theatre’s street team, eventually working his way up to become general manager and is now a part owner of Fox and Boulder Theater.  SFX/Live Nation then asked him to run the Fillmore Denver in 2003, and Fiddler’s Green Amphitheater  in 2006. When Chuck Morris left Live Nation to start AEGLive Rocky Mountains he brought Thomas with him to create the Mile High Music Festival in 2008. He also co-­‐created the first ever winter show at Red Rocks Amphitheater, Snowball Music Festival and Snowglobe Music Festival. In addition to the winter festivals, Thomas has produced the Jazz Aspen Snowmass Music Festival and Decadence New Years Music festival. Currently as the Regional VP of AEGLive Pacific Northwest, Thomas oversees both Showbox venues, Marymoor Park amphitheatre, Summer Meltdown Music Festival. In 2014, Thomas acquired the opportunity to produce Bumbershoot Music & Arts Festival, one of the oldest music festivals in the US. Thomas, founded EndIt Management in the late 90’s with DeVotchKa (the band who scored Little Miss Sunshine, Crazy,Stupid,Love) as a primary client. He’s been managing the band’s success since day one. 

Ashley Poitevin: Last Gang / Entertainment One - Artist Management (Arkells, Lights)

Ashley Poitevin is a key member of the Last Gang/Entertainment One management team for celebrated indie-rockers Arkells, along with fellow JUNO Award winner and viral pop powerhouse Lights. She specializes in creative and communications, liaising with record labels, booking agents and publishers to exceed goals across multiple platforms. Whether executing press, marketing materials, event planning or charitable endeavours, she strives to conceptualize valuable brand partnerships and to identify innovative revenue channels and promotional opportunities for her talent. Based in Toronto, Ashley has over a decade of experience in the entertainment industry, with projects and clients in music, television, radio and the literary arts. 

Chris Frayer: Artistic Director for Winnipeg Folk Festival

Chris Frayer has been the Artistic Director for the Winnipeg Folk Festival for the past 12 years. In addition to programming one of North America’s oldest and largest Folk festivals, he oversees the Festival's community programs as well a high-profile, year-round concert series that has placed the Winnipeg Folk Festival as the largest independent promoter in the market.  Delta Sky Magazine recognized the Winnipeg Folk Festival as one of the Top 10 festivals to attend alongside Lollapalooza, South by Southwest, Bonnaroo, Glastonbury and other internationally recognized events. 

Jocelyn Kane: Executive Director of San Francisco's Entertainment Commission

Jocelyn Kane is Executive Director of San Francisco's Entertainment Commission, which is charged with ensuring the health and vitality of indoor and outdoor entertainment venues in the City. Along with daily regulatory concerns, her most current policy work includes the first legislative protections for nightlife businesses from new residential construction in the US, and ongoing improvements to SF Bay Area late night/early morning transit. Jocelyn co-produces the San Francisco Nitey Awards, (, an annual awards show which celebrates creative excellence and positive patron experience in San Francisco’s nightlife. Jocelyn is also the founder of Motogirl Productions, an SF-based artist development company. Motogirl Productions works with large and small artists in various genres, to help them understand the "business" of music and how to reach individual goals effectively in one of the toughest industries around. 

Jonathan Wynn, Author: Music Cities / Associate Professor of Sociology at the University of Massachusetts Amherst

Jonathan Wynn is Associate Professor of Sociology at the University of Massachusetts Amherst, and works at the intersection of urban and cultural sociology. His most recent book is Music/City: American Placemaking and Festivals in Austin, Nashville, and Newport (2015, University of Chicago Press). Music/City is a comparative, multi-method analysis of three music festivals (the Country Music Association Festival in Nashville, the “Dunkin Donuts” Newport Folk Festival, and the South by Southwest festival in Austin, Texas). His research details the interrelationship between festivals and their cities, marking how they support and exploit each other through these internationally recognized events with rich description and interviews from a wide array of key urban and cultural placemakers. The book culminates with an argument for temporary events as critical to the culture of cities and their communities.

Nick Blasko: Amelia Artists Inc. / Atomique Productions Ltd.

Born, raised and based in Victoria BC, Nick Blasko is the co-founder and current managing director of Amelia Artists Inc. In addition to sharing management duties on principle clients Tegan and Sara, Nick has spent the last two decades promoting concerts with his Vancouver Island-based firm, Atomique Productions Ltd.  Large scale festival projects include Rifflandia Festival and Rock The Shores. Nick was nominated in the 55th GRAMMY Awards for Best Long Form Music Video (Get Along - Tegan and Sara) and served as Governor for The Recording Academy PNW Chapter.

Tarun Nayar: DJ / Producer

Tarun 'Tspoon' Nayar is a Vancouver based DJ/producer and tabla player obsessed with fusing Asian music and electronica. He tours the world with his band Delhi 2 Dublin, and is constantly crate digging for fresh sounds - from second hand bazaars in Mumbai to the streets of Shibuya in Tokyo. He sees a trend around the world in the creation of a genre of music that is essentially genre-less. A music that blends cultures, words, beats and bass. A passionate advocate for diversity in the creative sector, 2016 marked Tarun's first year working as Artistic Director for the Vancouver International Bhangra Celebration, one of North America's largest South Asian festivals. He chose the theme of 'gender' to inform his programming, creating a lineup rich in female and LGBTQ community members that pushed boundaries and led to what many consider as the most engaging City of Bhangra festival to date. Tarun is also a founding member of Vancouver's Beats Without Borders collective (hosts of the city's longest running global electronica club night) and Jam Camp (an organization which runs improvisational music camps for kids). In everything he does, Tarun brings his hapa attitude - mix, mash, and repeat.

Alex Grigg: Executive Director Music BC Industry Association

Alex is a veteran music industry professional with over 20 years of experience in for profit and nonprofit sectors of the entertainment business - from his early days as a concert promoter in Southern Ontario, and eleven years as a Talent Agent at the Feldman Agency in Vancouver. In 2009 he joined (VANOC) Vancouver Organization Committee for the Winter and Paralympic Olympic Games to take on the role of Manager, National Touring Program & Contemporary Music Programmer for the 2009/2010 Cultural Olympiad & Live Sites. Alex played an integral role in the development of what would become the largest cultural event ever produced in Canada. Following the Games, with business partner Robyn Stewart, they formed Source Events, which has become one of Canada’s leading special event management and consulting firms. Notable projects include talent buying for Vancouver 125 Celebrations and the 2015 PanAm Games Toronto. Source Events is currently Festival Producers and Ceremonies Consultants for the 2017 50th Canada Games & 150th Celebration in Winnipeg.In 2010 Alex was hired as a consultant for the Coastal Jazz & Blues Society, the non-profit producers of the TD Vancouver International Jazz Festival and soon made Associate Director.  In 2014 Alex was given the opportunity to become the Manager of the Ambleside Live Concerts Series, a 20,000 capacity temporary outdoor concert facility at Ambleside Park in West Vancouver. In May 2016, Alex was appointed Executive Director for Music BC Industry Association.


Events Calendar

« July 2017 »

Mon Tue Wed Thu Fri Sat Sun