Board of Directors

Saralyn Purdie (Taylor Oballa Murray Leyland LLP)

President

Saralyn started her career in the BC music industry over 10 years ago with a summer internship at 604 Records and never looked back. At 604 Saralyn found a passion for event coordination; planning and executing concerts and livestreams for various 604 and Light Organ artists. In 2018, Saralyn left 604 to pursue entertainment law, starting a law degree at the top 30 law school University of Birmingham in the UK. Graduating with a First Class LL.B. She is now a practicing lawyer representing Canadian artists as an Entertainment lawyer at Taylor Oballa Murray Leyland LLP.

Lexani Talionis (Nettwerk Music Group)

Vice President

As one of the label executives, Lexani Talionis sits at the global helm as Managing Director, Instrumental Division at Nettwerk Music Group. Lexani’s primary focus is on managing overall resources, strategy and operations for his label division of over 75 artists, to drive profitability in line with Nettwerk’s vision and brand promise.

Ashley Sperling (Strut Entertainment)

Secretary

Ashley is a music and marketing enthusiast with a passion for storytelling, cultivating relationships, events, and technology. She has more than a decade of experience in the Canadian music industry, and is currently the Director of Marketing and Brand Partnerships at Strut Entertainment – a music, lifestyle, and entertainment marketing and PR agency.

Tony Yacowar (DMCL LLP)

Treasurer

Tony is a CPA and business manager with over a decade of experience in BC’s music industry. Tony is a Senior Manager of DMCL LLP’s Entertainment Group. Tony’s past roles include Royal Mountain Records, Rifflandia Entertainment Company, Secret Study Projects, Boompa Records, Tonic Records, and Public Records (non-profit grant program in partnership with TELUS).

Jeff Ojeda (Phase Management)

Director

Jeff Ojeda is a passionate entrepreneur with over 15 years of experience in the music industry. His experience ranges from working on the road as a guitar technician, to building brands for names: Nickelback, Keshia Chanté, Florida Georgia Line, Flo-Rida, Morgan Wallen, Dallas Smith, Universal Music, Roger Taylor (QUEEN), Big Loud, Island Def Jam, Chris Lane and more. He is now leading the way managing Canada’s most successful independent breakthrough artist in 2022, Kyle McKearney.

Suzette Amaya (SAMAYA Entertainment)

Director

Suzette Amaya is Kwakwa̱ka̱ʼwakw – Cree, Nisga’a, Coast Salish pf the GwaSala-Nakwaxda’xw Nation, living on the unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh), and xʷməθkʷəy̓əm (Musqueam) Nations known as Vancouver.

Suzette Amaya created & produces/hosts the award-winning radio show ThinkNDN on CFRO 100.5fm, (a Radio Host Producer since 1997) and is owner of SAMAYA Entertainment curating and Producing Concerts, Festival, Conference and supporting Indigenous Artists as well as her Production company co-owned by her husband DJ Stanley (Stanley Amaya) and managing her Brand as a Public Speaker and Influencer.

Teon Gibbs (100 Collective)

Director

Teon Gibbs is quickly becoming one of the most recognizable and influential voices in Western Canada. Teon has learnt to not be afraid to take risks with his art. His pen touches on everything from social issues, to relationships, to industry politics and of course to an introspective look into his own come up. This fearlessness, coupled with great songwriting and his rich vocal tone is the reason why he is able to shine so consistently on tracks.

G-Luve (Public Disco)

Director

Rising star G-Luve first captured attention by being born during a house party in Hamilton, Ontario—a moment as unique as his journey. Beyond his creative pursuits, G-Luve is deeply committed to supporting his community, frequently contributing his talents to charitable organizations. With a strong background in sales and sponsorship, he now works as a consultant for numerous nonprofit organizations, continuing to make a meaningful impact.

Min Soo Park (Xsolla)

Director

As the Senior Business Development Manager at Xsolla, Min is responsible for and oversees the Music & Entertainment vertical development for Xsolla. Partnering with record labels, film studios, entertainment agencies, and content platforms, he is responsible for the growth of Xsolla’s financial platform through revenue-sharing and sponsorship campaigns within the Music & Entertainment industry.

Justice McLellan (604 Records/OnPitch)

Director

Justice is a Project Manager at 604 Records, where he manages album campaigns, artist signings, and budgets. His role allows him to support emerging talent and help shape their creative visions. In addition, Justice co-founded OnPitch, a platform designed to give musicians more control over their fan data. OnPitch aims to offer artists an alternative to traditional discover platforms, with more features on the horizon.

Holly Sheppard (Monstercat)

Director

Holly has spent the last nine years working in music marketing, distribution and label management. Her experience spans both physical and digital sectors at The Orchard, FUGA, and most recently, Monstercat. While her background is broad, Holly’s specialty lies in marketing strategy, and she has been fortunate to lead campaigns for artists such as Björk, Rosalía, Khruangbin, Alexisonfire, Whipped Cream, and Kaskade – achieving several notable chart successes and editorial wins.

Peter Carruthers (PlayMPE)

Director

Peter Carruthers works for the music/tech platform PlayMPE, a global leader in digital radio distribution, where he leads the company’s business development efforts for Canada. In addition, he has recently co-founded a boutique artist services and consulting firm called Pop Machine, which specializes in long-term strategic planning for artists.