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LEVERAGING YOUR ARTIST BRAND

Negele Hospedales presents the next module in the Jumpstart Foundations on-demand video series: Leveraging Your Artist Brand to Build Audience!

This session will focus on how artists and creative entrepreneurs in the music industry can think outside the box with their brand in order to find and grow their audience. The instructor will outline several branding strategies that can be replicated by artists at any career level to grow their reach, as well as explore innovative ways artists can leverage creative partnerships, brand campaigns and alike to build and sustain their core audience – and ultimately help create revenue and influence in the music market.

Discover this new module designed for new and emerging artists, managers or music professionals, and other free and on-demand video modules at foundations.musicbc.org.

Thank you to Creative BC and the Province of British Columbia, FACTOR and the Government of Canada for helping make this series possible. 

REGISTER AND WATCH FREE



MUSIC BC’S SOUNDFF

Music BC and VIFF AMP will be presenting another edition of Music BC’s SOUNDOFF next week as part of a summit of programming geared to artists and industry members in the music, film and tv space.

We’d like to wish Kimmortal, DACEY, Mikey Jose, Meltt and Little Destroyer well on their showcase next Friday, Oct 7th. Learn more about this unique opportunity and how you can get involved with VIFF AMP here.

Thank you to Creative BC and the Province of British Columbia, FACTOR and the Government of Canada for their support.

LEARN MORE ABOUT AMP



CONGRATULATIONS TO BC’S WCMA WINNERS

A massive congrats to all our 2022 Western Canadian Music Artistic Award winners from BC.

Blues Artist of the Year – The Harpoonist & The Axe Murderer
Children’s Artist of the Year – The Oot n’ Oots
Classical Artist of the Year – Standing Wave
Classical Composer of the Year – Dorothy Chang
Indigenous Artist of the Year – Snotty Nose Rez Kids
Instrumental Artist of the Year – Astrocolor
Metal & Hard Music Artist of the Year – Archspire
Producer of the Year – Ryan Worsley
Rap & Hip Hop Artist of the Year – Snotty Nose Rez Kids
Recording of the Year – Snotty Nose Rez Kids
Songwriter of the Year – Sam Lynch

See the full list of nominees and winners: https://breakoutwest.ca/awards/music-awards

BreakOut West is in full swing this week in Calgary – tune into their social media to follow the journey. Wishing all of our artists and industry from BC attending the best experience!

BREAKOUT WEST + WCMA



CALL FOR NOMINATIONS: BOARD OF DIRECTORS

During our upcoming Annual General Meeting, Music BC members will have the opportunity to help shape the Board of Directors. We would like to invite active and enthusiastic members of the BC music industry interested in running for a seat on the Board of Directors to reach out to jimmy@musicbc.org for more information, and to express your intent to run.

To be eligible for consideration, a candidate must meet the following qualifications:

  • Be a Music BC member in good standing.
  • Be 18 years of age or older
  • Believe in the mission, vision and work of the Organization
  • Attend 4-6 board meetings per year (currently held digitally)
  • Participate in at least one sub-committee (2-3 meetings per year)
  • Must be readily available by phone and email
  • Support ongoing Music BC events in person whenever possible

Our board is currently made up of eleven directors which are all volunteered positions. This year there are (5) five seats to be filled (each seat is a two-year term). Deadline for Nominations has been extended to Wednesday, Oct 5th 2022. Music BC members will receive a link to cast their vote one week ahead of the AGM. Members may also cast their vote during the AGM following speeches from each nominee. New and/or re-elected Directors will be announced on the same evening.

We encourage candidates from all levels of experience, and from all walks of life that make up the diversity of BC.

RSVP TO THE AGM

MUSIC BC MEMBER SURVEY

MUSIC BC MEMBER SURVEY
Are you a Music BC member? Each year we invite our members to have their say in shaping our programs by filling out a short survey. Once you’ve completed the survey you will be entered to win one out of two prizes from CPS Mastering. Two lucky winners will receive a free mastering service for one song from either Elisa Pangsaeng or Brock McFarlane. Thank you members for helping us provide more value and serve you better!MEMBER SURVEY

OPPORTUNITIES

APPLY NOW TO THE GREAT ESCAPE
The Great Escape welcomes artists from every genre across the globe to apply for a chance to play at the world’s most renowned festival for breaking new talent. The event happens annually in beautiful Brighton, where 450+ acts will be filling over 30 venues. Export ready artists from BC are encourage to apply as soon as possible. Deadline for submission is February 15th, 2023.APPLY NOW

CREATIVE BC LIVE MUSIC PROGRAM NOW OPEN
The Live Music program supports B.C.-based live music events, creating engagement opportunities for audiences and artists. Funding is available for live music presentation and business development, supporting venues, festivals and concert presenters. Applications are being accepted now until October 26, 2022.LEARN MORE

CREATIVE BC CAREER DEVELOPMENT PROGRAM OPEN – INFO SESSION REGISTRATION
The Career Development program supports the economic growth and career development of emerging and established B.C. artists. Applications will be accepted until October 19, 2022, at 11:59 pm, PDT, or until funds are no longer available. Creative BC staff are available to answer questions and provide support for applicants at upcoming info sessions.LEARN MORE

INDUSTRY NEWS

Mike Dawson Announced as New Executive Director, WCMA
The Western Canadian Music Alliance (WCMA) is excited to announce that music industry leader, Michael Dawson, will be its new Executive Director, taking the helm of producing the BreakOut West festival and conference and the Western Canadian Music Awards. “I am grateful for the opportunity to join BreakOut West as the executive director,” said Dawson, currently Executive Director of SaskMusic, “I’ve had the wonderful experience of participating in the organization in various capacities from artist and nominee, to conference speaker and board member, and now I look forward to working with the team and Board of Directors”  READ MORE
B.C. tourism minister resigns due to ‘pressing and urgent personal matters’
British Columbia’s tourism minister has resigned from cabinet and gone on medical leave effective immediately, the premier announced Wednesday. In a brief statement, John Horgan said Minister of Tourism, Art, Culture and Sport Melanie Mark “advised me of her decision to resign her cabinet portfolio and go on medical leave to focus on pressing and urgent personal matters.” Mark will continue to represent the riding of Vancouver-Mount Pleasant in the legislature. Horgan said he has asked Lisa Beare to assume the tourism portfolio in addition to her role as minister of citizens’ services.  – READ MORE
Monstercat Heads Into Asia Pacific with Launch of New Office in Singapore
Monstercat is the latest independent electronic music record label to grow its footprint in the Asia Pacific region with the opening of its new office in Singapore this week. This expansion will see the international brand’s dominance continue as this new office joins the two others in Vancouver and Los Angeles. To celebrate this momentous occasion, Monstercat is partnering with the Grand Prix Season Singapore (GPSS) to host an exclusive All That Matters Closing Party, set to take place at the heart of Singapore’s thriving nightlife area, Clarke Quay, on September 28. – READ MORE
‘The More Inclusive We Become, The More Successful We Will Be.’
Last year, Doreen Schimk was named co-President of Warner Music Central Europe alongside Fabian Drebes, with the duo claiming the first dual leadership of a major label in Germany. Since taking on the co-Presidency title, she tells us she’s been focused on building a culture of belonging for both artists and staff, as well as strengthening the label’s domestic business. Fruits of that labour include the launch of Atlantic Records Germany, which is focused on German hip-hop. Schimk says: “We want this label to be a place for culturally relevant artists and have more of an indie, start-up mentality, rather than the typical major label approach.” – READ MORE

Will AI Lead to New Creative Frontiers, or Take the Pleasure Out of Music?
At Barcelona’s Sónar festival last fall, artist and researcher Mat Dryhurst stepped up to the microphone and began to sing, but the voice of his wife—the electronic musician and technologist Holly Herndon—came out instead. The performance was part of a demonstration of Holly+, Herndon’s latest experiment in artificial intelligence, which takes one sound and, through the magic of a neural net, turns it into another. Imagine Nicolas Cage and John Travolta swapping visages in Face Off, only this time it’s their voices that trade places. The effect—watching Herndon’s voice emit from Dryhurst’s mouth—was uncanny. It was also a likely sign of things to come, of a world of shapeshifting forms looming on the horizon: identity play, digital ventriloquism, categories of art and artifice we don’t even have names for yet. – READ MORE

Youtube Launches Revenue-Sharing Programs for Shorts, Music Licensing 
Youtube Shorts, the video platform’s short-form competitor to TikTok, is launching an ad revenue sharing program that will give creators a 45 percent. cut, which will be determined based on their share of total Shorts views. Unlike advertising on traditional YouTube videos, Shorts ads are displayed in between videos and are not necessarily tried to a specific creator’s content. For the Shorts revenue sharing program, which will begin in early 2023, YouTube will pool together the total revenue from all Shorts ads, and the payout will go towards creators and paying for music licensing costs, Neal Mohan, YouTube’s chief product officer, said at an event on Tuesday. – READ MORE
No More Dueling Music Charts: Luminate and Mediabase Will Join Forces to Power Billboard’s Radio Airplay Rankings
For years, the radio world has looked to two different sets of radio charts — the Billboard rankings, which are currently powered by BDS, owned by Luminate (formerly known as Nielsen Music), and separate charts from the airplay monitoring service Mediabase. But that dueling-charts era is coming to an end. Luminate announced Thursday morning that, beginning in December 2022, use of BDS will cease and Luminate will begin partnering with Mediabase, which it says is “known widely as the music industry standard across labels, publishers and management companies,” for the charts published in Billboard. – READ MORE
Slaight Family Gifts $10M To the Unison Fund, With New Money For Retirees
The Slaight Family Foundation has donated $10-million to Canada’s music industry aid org, the Unison Fund. The Slaight Family Foundation, a prominent Canadian private foundation that supports a wide variety of humanitarian and cultural causes, will disperse the funds over the next five years to the existing Unison Industry Assistance Program, and a newly announced Slaight Family Foundation Legacy Program that is uniquely designed to offer financial support to retired individuals in the music community and/or those that experience long-term medical challenges. – READ MORE

SPOTLIGHT OF THE WEEK



Adewolf is a Nigerian-born musician, songwriter, and producer based in Vancouver. His musical style is a unique blend of Afrobeats, Hip hop, R&B, and Reggae to form a sound he likes to define as Afrohop. In 2019, Adewolf released his first EP titled ‘iPharoah’ and went on to sell out his EP release party and open for major Afrobeats stars including Afro B, Teni the Trainer and Grammy award winner Burna Boy. In 2020, Adewolf was the recipient of the Creative B.C’s Career Development grant as well as selected for VIFF Amp Program and 604 Sessions SongWriting Camp. Early this summer, he released his dual single titled ‘2SME’ via 604 Records, home to artists like Carly Rae Jepsen and Marianas Trench. His track ‘FEEL ALIVE’ has been featured on editorial playlists such as ‘Fresh Finds Naija”. In addition, Adewolf’s had a rising trajectory of performances at some of the biggest summer events in Vancouver, B.C including Khatsahlano Street Festival and Surrey Canada Day Festival.

LATEST BC RELEASES

BRIDAL PARTY
RELEASES NEW SINGLE

“COOL DOWN”
WHITE LUNG
RELEASES NEW SINGLE
“DATE NIGHT”
ALEXIS LYNN
RELEASE NEW SINGLE

“REAL TALK”
OCIE ELLIOTT
RELEASES NEW EP
“WHAT REMAINS”
BLONDE DIAMOND
RELEASES NEW ALBUM

“MAGNETIC STRANGERS”
FAKE SHARK
RELEASES NEW SINGLE
“PARANOID”

UPCOMING DEADLINES

AIRindustry Virtual Incubator Submissions – September 29th, 2022
FPCC Indigenous Arts Grant Applications – October 4th, 2022

SXSW Official Showcase Applications – October 7th, 2022
Creative BC Career Development  – October 19th, 2022
Creative BC Live Music – October 26th, 2022
FACTOR Juried Sound Recording – November 17th, 2022
Creative BC Record In BC – November 30th, 2022 (Rolling Intake)
Creative BC Music Company Development (Opens November 2nd) – December 14th, 2022

FACTOR Artist Development Applications – February 2nd, 2023
The Great Escape Applications – February 15th, 2023

Creative BC Music Industry Initiatives – March 1st, 2023 (Rolling Intake)Reach out to info@musicbc.org if you would like to include an upcoming application or funding deadline. 

ROLLING DEADLINES

Music BC Let’s Hear It! Live – 2022 Concert Series, International Showcase Application – Artist & Business
FACTOR:
Live Performance, Industry Events, Collective Initiatives – Showcase Production for Artists from Official Language Minority, Collective Initiatives – Showcase Production for Export-Ready Artists, Comprehensive Artist, Comprehensive Music Company, Business Travel, Marketing & Promo for Non-FACTOR Funded Sound Recordings, Songwriter Development, Sponsorship, Video

SOCAN: Travel Assistance, Professional Development Assistance, SOCAN Foundation Relief Fund

Canada Council: Travel, Residencies, Professional Development for Artists, Research and Creation

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THANK YOU TO OUR PARTNERS

This project is funded in part by FACTOR, the Government of Canada and Canada’s private radio broadcasters. Ce projet est financé en partie par FACTOR, le gouvernement du Canada et les radiodiffuseurs privés du Canada.

Copyright © 2022 Music BC Industry Association, All rights reserved.

Music BC is located on the unceded ancestral territories of the Musqueam, Squamish and Tsleil-Waututh First Nations.

Our mailing address is:
Music BC Industry Association
#201 – 196 W 3rd Ave.
Vancouver, British Columbia V5Y 1E9
Canada

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