Building a Robust Contemporary Music Sector in British Columbia with Tailored Professional Development

Read Full Press Release // Guidelines & Eligibility // Apply Now

With support from Creative BC, FACTOR, Ryan Beedie and Beedie School of Business at Simon Fraser University, Music BC Industry Association is pleased to announce the launch of the PHOENIX Training & Professional Development Program as part of Music BC’s How-To Series.

The PHOENIX program was developed to help BC music industry professionals navigate the ever-changing music industry landscape with its evolving business models, income streams and priorities.  The program is designed for time-poor, mid-career music professionals, who want to optimize their business models for growth, offering participants the opportunity to work with experienced mentors and advisors. A board of industry experts will review and select the small group of PHOENIX 2017 participants. See below for information on how to apply.

Based on a successful program operating in Australia and New Zealand, PHOENIX will incorporate two residential workshops with the first workshop taking place near Vancouver from August 13-16, 2017. Six music and business advisers, including Terry McBride from Nettwerk, will work with participants on their leadership skills and business models. A blended teaching approach incorporating face to face and self-directed learning will be used. The objective of the program is to encourage participants to consider the development of new business models and income streams and develop their business as a stable, sustainable and growing enterprise. 

PHOENIX is a progressive and very effective professional development program,” said Music BC Executive Director, Alex Grigg.  “The program challenges participants and gets them to rethink the way they work. A similar program has had great results in Australia and New Zealand. Alumni there report that it not only changes their businesses for the better, but their lives as well.”

“I’ve been a mentor on the program in Australia and I can tell you that it really does change lives,” added Terry McBride.  “I’m looking forward to now offering this great opportunity here.” 

“We are pleased to be a part of the PHOENIX program,” said Dr. Andrew Gemino from Beedie School of Business – SFU. “We look forward to working with Music BC on this exciting project to help advance BC’s music industry beyond our borders.”

 PHOENIX will provide participants with practical business guidance. It will include a comprehensive review of the different business models found in the contemporary music sector, as well as deep analysis of each business model brought to the lab. Advisers and mentors are drawn from both the music industry and the business world, to give participants a range of perspectives on possibilities and ways forward. The work becomes more personalized for each participant as the workshops progress. Psychology sessions are incorporated to give participants tools for working more efficiently and achieving better work/life balance. Resilience, time and behavioral management are also topics that will be covered in the program.

The PHOENIX application form and guidelines are available from Music BC’s website: The application deadline is: June 2nd, 2017.

Apply Now! Application deadline: June 2nd, 2017