About Jumpstart Consulting

Welcome to JUMPSTART, an on-demand music career consultation and coaching service provided by Music BC. This program is designed as a platform to connect BC musicians and music professionals with career support to help accelerate their music-related project.

Music BC is offering an opportunity for BC-based music professionals, companies and artists to meet 1-on-1 with a selection of professionals with experience in an array of skills and backgrounds in the industry. This program will offer consulting & career coaching to Music BC Members and non-members to help them reach their career or music-project goals.

Consultation categories:

  • Artist Development
  • Artist Management
  • Business Management
  • Career/Industry Coaching (general)
  • Digital/Streaming/Distribution
  • Funding/Grants
  • Marketing/Branding/Content Creation
  • Music Business/Commercial
  • New markets/Export/Business International
  • Publishing/Licensing/Sync
  • Release Strategy
  • Touring/Booking

Our Consultants:

Jeff Ojeda

Music Manager, Consultant,

Label Services

  • Artist Management
  • Marketing & Strategy
  • A&R / Development

Jeff Ojeda is an artist manager with over 15 years of experience in the music & creative industries. From managing music artists, conceptualizing brands, to tour managing & teaching musicians from across North America… Jeff is no stranger to the currency and complexities of the music industry.

Kristina Lao

Media & Entertainment

  • Community Connections
  • Resumes, Cover Letters & Bios (Professional Development)
  • Artist & Creative Development

Kristina (she/her), is an Artist-Advocate from Hong Kong with over 15 years working internationally as a curator, creator, and connector. She specialises in mentoring, developing pathways and advocating for all level of careers in front of and behind the lens of Media & Entertainment; from crafting a single resume for a fund-applying artist and connecting creatives to resources in their industries to developing, and producing regional and national initiatives in Music, Film and Entertainment. Kristina has helped hundreds of post-secondary graduates with resumes, covering letters, and job applications, with notable jobs landed at Microsoft, EA, 604 Records, Live Acts, Digital Sound Magic and more. She has also moderated panels and participated as a juror for provincial and international organisations including Monstercat, Music BC, Creative BC, and VIMA Global Music Awards. She has over five years of combined board experience with Cushy Entertainment, Music BC and FIO Entertainment and has delivered lectures for Kwantlen Polytechnic and Capilano University. She has worked with or provided consultancy in Media careers from local industry individuals to global brands including the American Classical Orchestra, Nimbus School of Recording & Media, and RIFF.

Kristina is the co-founder of Bombshell Brunches, a weekly podcast and lifestyle and career-centred community platform, and is a working actor and singer-songwriter with national tours, network television and global commercial campaign credits. She believes strongly in the necessity for hybrid arts-advocacy careers, and facilitative leadership, by creating active succession plans and greater accessibility into positions of influence. With over ten years of event and project planning, proposal writing, community initiatives, research and development, Kristina enjoys her roles in public engagements, performance, moderation and community building. As the current Executive Vice President of Corporate Social Responsibility for Prolific Media Holdings, she holds a strong passion for reducing barriers to entry for emerging creators and creatives, and envisions a world where full-time creative careers are visible, sustainable, fulfilling, and highly valued.

Racquel Villagante

A&R Executive and Artist Manager

  • Artist Management
  • Music Rights & Royalties
  • A&R
Racquel Villagante is an artist manager, A&R executive, and business consultant for artists IDMAN and Syv De Blare. For the previous three years, Racquel held the position as SOCAN A&R Representative in Vancouver and Toronto, recruiting, retaining, and repatriating Canadian songwriters, producers, and composers. Racquel also mentors for the RBC x Launchpad Music program and MANIFESTO’s Music Business Management program in Toronto, ON. In February 2020, Racquel co-founded “Womxn Rising”, the inaugural conference-festival educating, empowering, and amplifying female-identified, trans, non-binary, and 2-spirit artists.

Natasha Dion

Branding Consultant

  • Seeing the full picture and long term impact of decisions
  • Adaptable creative technique for different clients
  • Being creative with $50 or $50,000
Natasha is a diverse creative leader focused on branding in the music and corporate industries, working on projects with Adidas, Bauer, Internet Money, Rogers Arena, and more. She works as a Branding Director for Analog + Digital (Brand + Web Agency), is a Creative Director for Chaos Club Digital (Record Label and Creative Lab), Creative Director for Boslen (Artist), and General Manager at 2track Entertainment (Music and Photo Studio). Natasha studied Communication Design at Emily Carr University but doesn’t like to be defined by a title – working on many side projects as a director, editor, producer, social media manager, industrial designer, and photographer.

Shania Coombs

Grant Specialist

  • Grant Writing
  • Writing and Editing
  • Project Management / Time Management

Over the past five years, Shania has been a continuous pillar of advocacy for local artists here in BC. Her roles in the industry have varied from showcasing talent through booking live shows and events, highlighting artists’ upcoming projects through her journalism, and contributing to bringing artists’ and music companies’ ideas to life with grant writing.

Through booking and promotions, Shania has curated 40+ live shows and has showcased 150+ local artists. Her music journalism has also showcased local artists via her “Monthly Artist Spotlight” series. In addition to local artists, she has interviewed international artists such as Grammy-nominated duo Sofi Tukker. In between those, Shania continues to pillar for local artists from beyond the stage and blogs by providing grant writing services for artists and music industry based businesses. A few organizations Shania has written grants for consist of FACTOR, Radio Starmaker Fund, Creative BC, Canada Council and the Alberta Foundation for the Arts. Nowadays, Shania resides as a full-time Grant Specialist for the indie record label 604 Records (inclusive of Light Organ Records, Comedy Here Often? and Simkin Artist Management). Home to Carly Rae Jepsen, Marianas Trench, Dallas Smith, Coleman Hell, and many more.

Daryn Davies

Artist Management

  • Business Management (revenue streams, expenses, budgeting, salaries, commissions)
  • International touring
  • Future building (short and long term)
Music industry professional for 10 years and counting. Coming from a background in banking, Daryn joined the Feldman Agency in 2010 overseeing artist immigration and contract management. In 2014, Daryn joined Macklam Feldman Management assigned to Elvis Costello’s management team promptly followed by Diana Krall’s team a couple years later. He has also worked with artists to the likes of Ry Cooder, Lyle Lovett, Jordan Smith, Colin James, Sarah McLachlan over the years in addition to developing acts in the A&R division.

Matthew Maw

Director, Artist Manager

  • Team Building
  • Campaign Planning
  • Artist Development

Matt Maw (Chippewas of the Thames First Nation) is the Director & Lead Artist Manager at Red Music Rising. Matt brings over 10 years of multi-faceted music industry experience to RMR, along with a passion for artist development and a mission to amplify Canada’s Indigenous artists on the global stage. Throughout his career, Matt has worked with some of Canada’s most celebrated artists, Indigenous and otherwise, including Tanya Tagaq, William Prince, Riit, Jeremy Dutcher, Broken Social Scene, and BANNERS, among others. A graduate of the Harris Institute for the Arts, Matt has previously worked alongside organizations including Arts & Crafts Productions, Six Shooter Records and New Constellations.

Request your consultation

Please fill out the form below with all necessary information on your project, industry question or coaching category desired. Please include a 1st, 2nd and 3rd choice of Consultant.

Participants will be contacted by Music BC when their consultation request is approved and confirmed.

Check back soon to see newly added Consultants!


This program is supported by:

Program guidelines:

  • Meeting requests will be reviewed and coordinated by Music BC.
  • Consultations will be conducted by phone or video chat.
  • Participants will be asked to select their 1st, 2nd and 3rd choice for Consultant when requesting a meeting. Music BC will do our best to match you with your top choices depending on Consultant availability.
  • Consultations will be booked for a maximum of 1-hour and provided at no cost to the Participant.
  • Each Consultant will receive a copy of the Participant intake form to prepare ahead of each meeting.
  • Please note meeting requests will be accommodated on a first come first served basis and accepted on a rolling deadline until November 1st, 2021 or until allotted program hours are maxed out, whichever comes first.
  • Total meeting requests will be split evenly between Music BC members and non-members.
  • Depending on demand, more than one meeting request may be accommodated.
  • Music BC will follow up with Participants and Consultants for general feedback on each session to help us refine and expand the program as needed.
  • Participants must be Canadian citizens or permanent residents of Canada and must have resided in BC for a period of six months at the time of their meeting request.

Feel free to contact kentya@musicbc.org if there’s a consultation category missing you’d like to see in the near future or if you’re a Consultant interested in participating in the program this year.