2023 Applications Are Now Closed

Let’s Hear It! Live

Applications for Let’s Hear It! Live – Music BC’s emerging artist showcase – are now open! The series will provide performance opportunities to unsigned, unmanaged or independent artists while showcasing these performances to a selection of Music Industry representatives. These representatives include artists managers, agents, label reps and A&R professionals. This annual series aims to further the musical careers of participants and help introduce their music to new audiences.

Applications from all genders, cultural backgrounds, ethnicities and identities are highly encouraged, with artists being selected by a jury of local industry representatives.

About the Series
The series will offer a unique chance for emerging artists from British Columbia to connect with fans and members of the music industry through live performances.

Now in its fifth year, Let’s Hear It! Live program has featured over 60 emerging and unsigned artists from around BC, with concerts streaming from Vancouver, Kelowna and Victoria. From its inception as an initiative put forth by the Vancouver 2018 JUNO Host Committee, Let’s Hear It! Live continues to evolve as a platform for independent and emerging artists from BC to start growing their musical careers, building their professional networks and growing their fanbase.

Past participants include: $-Breezy, Adewolf, Prado Monroe, Sadé Awele, Club Sofa, DACEY, Serena Sun, Caitlin Goulet, Eagle Ex Machina, Eros Taylor, Ari James, JB the First Lady, Xana, AHSIA, Mauvey, Nicky MacKenzie, Iman Wamboi, Neela, Kiva MH, Naduh, Tinywiings, Trs, Twiinwalker, Fever Feel, Gentle Mind, Old Soul Rebel, Jody Glenham, The Long War, Sam Lynch, Harlequin Gold, Diamond Cafe, Giorgi Holiday, Land Line, N0V3L, Rare Americans, Biawanna, des hume, Fintan, COTIS, Teon Gibbs, Cassidy Waring, Ludic, The Odd Neighbourhood, Missy D, Turunesh, Mamarudegyal, Tonye, Makadi, Una Mey, Iamtheliving, Kerub, Emerencz, Reylinn, Snotty Nose Rez Kids, Dani Lion, Quanah Style, Nimkish, Katie Laine, Cartoon Lizard, Lowkita, Post-Modern Connection, Jodie B, Mother Sun, Dakota Bear and Sussy.

The Program will Provide:

  • Opportunities to connect with new audiences and industry tastemakers.
  • Artist promotion through Music BC and partners.
  • $500 guarantee for all artists selected to perform.
  • A culture of inclusion and diversity within the BC music community.

Submit Your Application:

Successful applicants will be notified by email. Deadline to apply is January 20th @ 5pm PST


  • Majority of performing members must be Canadian citizens or permanent residents of Canada and must have resided in BC for a period of six months prior to and at the time of application.
  • Artists must be able to demonstrate that they are seeking to build their professional teams and should identify as being part of the independent and/or emerging artist category.
  • Artists should not be signed to both a management and label deal within or outside of Canada. For clarity, if an artist is signed to management but not a label, or vice versa, that artist is still welcome to apply.
  • Artists must have a 35-min set of original material.
  • Artists should have a current album or digital release (within the last 24 months, or upcoming 6 months).
  • Past program participants / performers are not eligible to apply.