2021 Applications Now Open

Let’s Hear It! Live : Digital Concert Series

Applications for Let’s Hear It! Live – Music BC’s 7-part digital concert series and emerging artist showcase – are now open! After a successful transition to an all-new digital format in 2020, Let’s Hear It! Live will stay true to its mission to provide performance opportunities to unsigned, unmanaged or independent artists while showcasing these performances to a selection of Music Industry representatives. These representatives include artists managers, agents, label reps and A&R professionals. This annual concert series and showcase aims to further the musical careers of participants and help introduce their music to new audiences.

Applications from all genders, cultural backgrounds, ethnicities and other measures of diversity are highly encouraged, with three different artists being selected by a jury of local industry representatives for each showcase.

About the Series
The series will offer a unique chance for emerging artists from British Columbia to connect with fans and members of the music industry and fans through live-streamed performances.

Now in its third year, Let’s Hear It! Live program has featured over 40 emerging and unsigned artists from around BC, with concerts streaming from Vancouver, Kelowna and Victoria. From its inception as an initiative put forth by the Vancouver 2018 JUNO Host Committee, Let’s Hear It! Live continues to evolve as a platform for independent and emerging artists from BC to start growing their musical careers, building their professional networks and growing their fanbase.

In 2020 Let’s Hear It! Live went digital, garnering over 10,000 views for BC artists and performers across 5 events streamed on Facebook and YouTube. In 2021 we look forward to expanding that footprint for our participants!

Past participants include: Fever Feel, Gentle Mind, Old Soul Rebel, Jody Glenham, The Long War, Sam Lynch, Harlequin Gold, Diamond Cafe, Giorgi Holiday, Land Line, N0V3L, Rare Americans, Biawanna, des hume, Fintan, Prado, COTIS, Teon Gibbs, Cassidy Waring, Ludic, The Odd Neighbourhood, Missy D, Turunesh, Mamarudegyal, Tonye, Makadi, Una Mey, Iamtheliving, Kerub, Emerencz, Reylinn, Snotty Nose Rez Kids, Dani Lion, Quanah Style, Nimkish, Katie Laine, Cartoon Lizard and Sussy.

The Program will Provide:

  • Professional quality recorded audio and video content for participants.
  • Opportunities to connect with new audiences and industry tastemakers via the digital broadcast, and through our showcase panel of BC industry professionals.
  • Artist promotion through Music BC and partners.
  • $500 guarantee for all artists selected to perform.
  • A culture of inclusion and diversity within the BC music community.

Submit Your Application:

Successful applicants will be notified by email. Applications are being accepted on a rolling deadline.


  • Majority of performing members must be Canadian citizens or permanent residents of Canada and must have resided in BC for a period of six months prior to and at the time of application.
  • Artists must be able to demonstrate that they are seeking to build their professional teams and should identify as being part of the independent and/or emerging artist category.
  • Artists should not be signed to both a management and label deal within or outside of Canada. For clarity, if an artist is signed to management but not a label, or vice versa, that artist is still welcome to apply.
  • Artists must have a 35-min set of original material.
  • Artists should have a current album or digital release (within the last 24 months, or upcoming 6 months).
  • Past program participants / performers are not eligible to apply.