Dear BC Music members and BC music industry colleagues,

I am writing this, with mixed emotions, to let you know that I am leaving my role as Executive Director of Music BC as of April 22nd, 2019 in order to pursue an exciting new opportunity in the private sector.

Having spent the last twenty years in various roles in both the for-profit and the not-for-profit music sector in British Columbia, I have had the honour to work for many wonderful organizations. Music BC is no exception. When I started in May of 2016, our collective goal as an organization was to advance the interests of our members and the BC music industry at large. All of us at Music BC fundamentally believe that BC’s musicians and music industry professionals are not only at the heart of our cultural economy, but they embody what it means to be a British Columbian. Even in the face of an ever-changing and sometimes challenging industry, our collective love of music continues to be the fabric that ties us all together.

It has been an honour to have worked alongside my colleagues at Music BC, all of whom share a true passion for music. This includes our entire Board of Directors and our amazing staff who have worked tirelessly to propel our organization to new heights. Lindsay MacPherson (Manager, Programs & Operations Manager), Brittany Ayton (Program Coordinator), Paige Guscott (Membership & Communications Coordinator), Crystal Passmore (Bookkeeper), and Phil Daum (Controller) are among the very best at what they do. They all deserve much applause for what they have accomplished, and what they continue to do for our members and for the BC music industry at large. As I move on to new a new chapter in my career, I know Music BC is in great hands.

As a community, we have accomplished so much together during my time at Music BC, and I ask all of you to continue to advocate for what is in the best interest of BC’s music economy. This includes sharing your voice with all levels of government to encourage continued investment in the music sector, and to ensure music is at the forefront of policy development. We share a responsibility to make our collective voice heard, and to continue to strive to reach our common goal for a thriving and sustainable music industry throughout BC.

I would like to leave you with a quote from the musician who instilled in me my love of music (and who my mother played non-stop in our house while I was growing up).

“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”

― Billy Joel

Best regards,


Alex Grigg 

Executive Director

Music BC Industry Association